Lets compare some sites:
Ruby on Rails
http://net-mix.org/ supposed to be hip! Couldn’t be more boring. The media doesn’t stream – it downloads and u have to open your media player! Zero personality
http://odeo.com/ Actually not bad – well resourced outfit
http://thedaneshead.org/ A football site I wouldn’t want to go back to.
These are all typical. http://www.rubyonrails.org/ is archetypal. Big clear text, no borders
nothing to grab the eye at all. Alright for textbooks.
Having said that – it probably isn’t fair. You can do anything with stylesheets and a touch of flash.
Its just that these people don’t know what else is out there.